The old school method of customer service is still at large in the real estate industry, however, times are changing and the ability to be connected has expanded tremendously. Although most revenue making real estate interactions happen face to face, there are aspects of the business that need to not be overlooked. Potential clients use social media every day to evaluate a company. This happens through blog postings, visits to websites and reading reviews. By keeping a positive reputation, a real estate company builds a brand. Brand development and consistency are high priority among any company. Read more in an article by Linsey Isaacs.